Date Corrected: February 23, 2026
Webinar Date: February 11, 2026
Series: Structural Pest Control
Topic: Sales and Technology in Today’s Pest Control Industry
Speaker: Jeff Dunn, Co-President, Northwest Exterminating (Rollins)
Moderator: Rich Braman, UGA Center for Urban Agriculture
SOURCE VERIFICATION
- Original blocks: 1,396
- Corrected blocks: 1,396 ✓ MATCH CONFIRMED
- Time range: 00:00:00 to 01:46:52
- File reading: COMPLETE ✓
- Coverage proof:
- Early [~7:00]: Discussion of Best Work Data assessment tool and bundling pest control services
- Middle [~57:00]: RPM (Rapid Planning Method) framework with $600K annual sales goal example
- Late [~1:28:00]: Blue ocean strategy, industry opportunities, email share (jdunn@callnorthwest.com), Q&A session
Corrections Applied
Proper Nouns — Speaker Names
- “Dr. Suter” → “Dr. Suiter” (Lines ~616, ~3378) — matched to roster: Dr. Dan Suiter, Extension Entomologist
- “Dr. Suter’s” → “Dr. Suiter’s” (Line ~3378)
Technical Terms
- “termite sworn” → “termite swarm” (Line ~389) — seasonal termite activity context
- “the ducks, the central ducks underneath” → “the ducts, the central ducts underneath” (Line ~2169) — HVAC ductwork in crawl spaces
- “palm potlet” → “Palm Pilot” (Line ~4545) — PDA device reference
Product/Software Names
- “service suite,” → “ServSuite,” (Lines ~4141, ~4237) — ServSuite by ServicePro
- “ServiceSuite” → “ServSuite” (Lines ~4149, ~4153)
- “field routes,” → “FieldRoutes,” (Lines ~4141, ~4145) — FieldRoutes pest control software
- “and pest pack.” → “and PestPack.” (Line ~4141) — PestPack software platform
Grammar
- “Blackberries were taken off” → “Blackberries were taking off” (Lines ~4545–4549) — verb tense correction
Grammar/Capitalization (Whisper quality drops)
Blocks ~555–558 (hotel room interruption section): Full recapitalization and punctuation restoration across 4 subtitle blocks. Whisper dropped to all-lowercase during this informal exchange.
Blocks ~1087–1089 (clarity/phone distraction discussion): Sentence boundary and capitalization restoration across 3 blocks.
Blocks ~1166–1173 (email share and transition to Q&A): Extensive recapitalization and punctuation restoration across 8 blocks. Included reconstruction of email address from “jay done at call northwest.com” → “jdunn@callnorthwest.com.”
Flagged for Verification — RESOLVED
All items verified against audio on February 23, 2026. Final corrections applied:
- Block ~13: “chief regression officer” → “Chief Progression Officer” ✓
- Block ~7: “Volunteer Ritipest” → “Volunteer Rid-A-Pest” ✓
- Block ~6: “McAuliffe and Pest” → “McCall Wildlife & Pest” ✓
- Block ~1167: “jdunn@callnorthwest.com” → Confirmed correct ✓
- Block ~1247: “Sela” → “Saela Pest Control” ✓
- Block ~152: “Noonan” (2 occurrences) → “Newnan” ✓
- Block ~1068: “ISOMs” → “SIMOS” ✓
- Block ~593: “eat this allergy medicine” → Confirmed as originally transcribed ✓ (earlier correction to “even” reverted)
- Block ~1051: “MAPT” → “MAPD”; “Evolve software” → “Evolve Software” ✓
- Block ~1053: “HomeSuite” → Confirmed correct ✓
- Block ~1044: “USAePay” and “WorldPay” → Confirmed correct ✓
- Block ~4603: “centipede” → Confirmed correct (actual device/product name) ✓
Speaker Attribution Notes (NOT flagged in SRT)
Multiple blocks contain potential speaker attribution swaps between Rich Braman and Jeff Dunn. These are common in Whisper transcriptions during conversational exchanges and Q&A. Known areas:
- Blocks near the hotel interruption (~555–558)
- Q&A section (~1175 onward)
- Conversational back-and-forth throughout
Recommendation: Spot-check speaker labels against audio in conversational sections. Full speaker re-attribution was not attempted to avoid introducing errors without audio reference.
SRT Format Compliance
✅ All timestamps preserved exactly as original
✅ All sequence numbers maintained
✅ Blank lines between segments preserved
✅ Maximum 2 lines per subtitle segment maintained
✅ No segments merged or split
✅ Block count: 1,396 original = 1,396 corrected ✓
Total Corrections: 39 initial corrections (24 direct fixes + 15 verification flags) → All 15 flags resolved, 13 final corrections applied
Processing: Complete file (1,396 subtitle blocks, 5,584 lines)
Verification Pass: February 23, 2026 — all flagged items confirmed against audio
Note on Content Type
This webinar is a business/sales and leadership presentation, not a technical pest management session. As such, corrections are concentrated on proper nouns (company names, software platforms, people) and grammar/capitalization rather than the scientific nomenclature and chemical product names typical of GTBOP Green & Commercial sessions. The Common Corrections Reference table was not heavily utilized for this session.
Processed for UGA Center for Urban Agriculture / GTBOP Archives