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Bethany Harris: And now you'll hear a
little bit about our next speakers.

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Whitney Ottinger: Dr.

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Whitney Ottinger: Natalie Bumgarner is an
associate professor and extension
specialist in residential and consumer
horticulture at the University of
Tennessee,

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00:00:12,860 --> 00:00:17,180
Whitney Ottinger: where she also
coordinates the statewide Master Gardener
program.

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Whitney Ottinger: With two decades in
horticulture, she translates university
research into practical guidance for
growers and gardeners across the state of
Tennessee.

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00:00:26,860 --> 00:00:37,900
Whitney Ottinger: Celeste Scott is UT
Extension's commercial horticulture
specialist for West Tennessee, based at
the West Tennessee Ag Research and
Education Center in Jackson.

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00:00:37,660 --> 00:00:46,860
Whitney Ottinger: Raised on a family farm,
she specializes in commercial and
residential horticulture from crop
production to plant and pest diagnosis.

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Whitney Ottinger: She also works
hand-in-hand with growers across the
region.

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Whitney Ottinger: Together, she and Dr.

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Whitney Ottinger: Natalie Bumgarner will
share the latest from Tennessee's
research.

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Natalie Bumgarner: Hey, good morning
everybody.

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Natalie Bumgarner: We're so excited to be
here on this multi-state visit.

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Natalie Bumgarner: So we've already heard
from Georgia, North Carolina, and now
Tennessee.

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Natalie Bumgarner: I know I've got

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Natalie Bumgarner: Kentucky and other
folks coming.

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Natalie Bumgarner: We are really looking
forward to being a part of this program
and sharing with you about some of what
we're doing in Tennessee.

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Natalie Bumgarner: So

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Natalie Bumgarner: As you could probably
guess from our introductions, Celeste has
really been our point person for engaging
with the awesome cut flower growers that
we have in Tennessee.

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Natalie Bumgarner: And I'm going to pass
the baton to her

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Natalie Bumgarner: to set the stage for
what our industry is like and how this has
fueled what we do at the University of
Tennessee for our cut flower growers.

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Celeste Scott: Sure.

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Celeste Scott: Thanks, Natalie.

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Celeste Scott: I hope everybody can hear
me well.

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Celeste Scott: So as is probably typical
with many of you that are on our call, we
saw interest in cut flower production
really begin to kick in there in that

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Celeste Scott: all-famous COVID era,
right?

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Celeste Scott: And through our Center for
Profitable Agriculture, we were able to
secure a grant that allowed them to look
into areas of specialty crops

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Celeste Scott: that we saw really gaining
traction in Tennessee and showed promise
for true growth in that particular
industry.

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Celeste Scott: That allowed us to do some
traveling and some visiting.

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Celeste Scott: We were able to

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Celeste Scott: go out to Utah and meet
with Melanie who you're going to hear from
here in a little bit.

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Celeste Scott: And she really gave us some
great ideas and really opened our eyes to
how this industry may really begin to
expand in Tennessee.

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Celeste Scott: So we brought that

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Celeste Scott: information back with us.

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Celeste Scott: We began hosting like meet
and greets and workshops across the state
and everyone that we scheduled

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Celeste Scott: surprisingly packed out the
house, right?

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Celeste Scott: We were out of seats.

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Celeste Scott: More people than we could
even support were wanting to register for
those.

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Celeste Scott: And we were able to carry
that

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Celeste Scott: interest actually into
another larger statewide conference called
Pick Tennessee Conference and things have
just blossomed from there.

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Celeste Scott: Our contact list for those
who are

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Celeste Scott: already involved in cut
flower production in some way specifically
in Tennessee has grown beyond 300
contacts.

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Celeste Scott: We are beginning to develop
a state association to support

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Celeste Scott: those folks through
marketing, budgeting, education, all those
things that are really going to add more
value for that very specific local grower.

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Celeste Scott: With all of that

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Celeste Scott: happening, we were able to
apply for another grant, a specialty crop
block grant.

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Celeste Scott: And three years ago Natalie
and I and the rest of our team pictured
here embarked on a multifaceted project.

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Celeste Scott: Natalie, do you want to
tell us about that?

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Natalie Bumgarner: Yeah, yeah.

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Natalie Bumgarner: So you'll hear pieces
of this.

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Natalie Bumgarner: A little bit of this
work is still in process, but of course,
the flower geeks, the plant people just
wanted to put

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Natalie Bumgarner: plants in the ground
and count them and fertilize them
differently and all that fun stuff, but
this is a great collaboration with our
on-the-ground

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Natalie Bumgarner: farm management team as
well as colleagues in our ag economics
department.

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Natalie Bumgarner: So we've done consumer
perspective, we've done surveys, we've
done

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Natalie Bumgarner: enterprise budgets, and
the budgets especially we'll share with
y'all if you're interested, and some of
the rest of the material is still coming
out, but we're really excited about this
being a way to engage with the great
Tennessee growers that you're going to get
to hear from

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Natalie Bumgarner: in some of the breakout
sessions.

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Celeste Scott: So we want to take a few
minutes and fill you in on what's been
going on with our field trials.

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Celeste Scott: Everything that we've done,
we tried to fashion this after what our
growers were currently doing, right?

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Celeste Scott: We had a large influx

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Celeste Scott: of new growers into this
area, and as many of you are aware, warm
season cut flowers are the gateway flower
into cut flower production. They're easy
to start from seed. It's a good

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Celeste Scott: group of plants to get your
footing with.

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Celeste Scott: And so we were trying to
focus our trials on plants that we knew
that they were actively growing.

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Celeste Scott: We went out, we made lots
of visits on site, farm visits and
conversations to find out what people

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Celeste Scott: really wanted the most
support in, and that's really what helped
us drive how we wanted to fashion our
field trials.

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Celeste Scott: So we have replications in
Knoxville as well as in Jackson.

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Celeste Scott: For those of you who aren't
familiar with Tennessee, that is about six
hours away from one another.

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Celeste Scott: So we have very different
growing conditions, different soil types,
temperature climates, all those things.

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Celeste Scott: So definitely we wanted to

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Celeste Scott: do our replications in two
different locations to support growers
from all across our state.

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Celeste Scott: And then here you can see
we started out with a huge combination of
plants.

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Celeste Scott: We had focal flowers,
filler

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Celeste Scott: flowers, greenery,
everything focused there in that warm
season crop category.

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Celeste Scott: And it was overwhelming to
say the least to collect all that data.

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Celeste Scott: We were keeping up with
stems per square foot

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Celeste Scott: that first year we were
also measuring stem lengths and trying to
really see where we were going to find
some differences, right?

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Celeste Scott: We

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Celeste Scott: selected to grow things on
fabric and or plastic.

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Celeste Scott: I use fabric, Natalie used
plastic because we needed to cut down on
time.

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Celeste Scott: We were using

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Celeste Scott: every bit of information
that we used to put these trials in to
help build our budgets that you're going
to hear about here in a little bit.

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Celeste Scott: And so we know that labor
is one of the highest input costs from
growers.

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Celeste Scott: And so

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Celeste Scott: The best way to cut down on
labor is going to be to spend a little
more up front, spend a little more time
putting those plants in the ground and
moving forward in that way.

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Celeste Scott: So we were primarily
looking at fertility comparisons.

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Celeste Scott: But really the only
guidance that we have in this area for cut
flowers is from the University of
Maryland, and these were their general
assumptions for

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Celeste Scott: fertility levels broken
down into these three different
categories.

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Celeste Scott: We decided to look at low
as one pound of nitrogen per thousand
square foot

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Celeste Scott: medium two pounds and high
as three pounds per square foot.

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Celeste Scott: In that first year we only
trialed low versus mediums

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Celeste Scott: You're going to see here in
a minute what we found out from that. That
was able to help us hone in a little bit
on those plant types that we were seeing
responses to fertilizer differences.

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Celeste Scott: So year two, we expanded
that a bit and looked at low versus high.

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Celeste Scott: And then this year we've
refined it even more.

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Celeste Scott: However, we're going to
look

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Celeste Scott: all across the board.

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Celeste Scott: We have a control of no
fertility.

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Celeste Scott: We're going to look at low,
medium, and high, and that's really going
to help round out the information that
we're putting together.

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Celeste Scott: We used a 20-10-20

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Celeste Scott: soluble fertilizer through
a Dosatron system to deliver those
nutrients.

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Celeste Scott: So as I'm sure you're all
aware, we trialed zinnias, obviously, and

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Celeste Scott: those were one that were
showing some good responses to that
fertility doses.

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Celeste Scott: And here you can see we've
trialed everything from the tiny
Zinderellas to our customary trade
industry standard Benary's Giants.

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Celeste Scott: We added in Agaves a few
years ago to get that different flower
head type, that cactus flower type, and of
course relied on those Queenys as they are
a crowd favorite.

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Celeste Scott: And then as new cultivars
come out, we definitely try to include
those as well.

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Celeste Scott: So Natalie?

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Natalie Bumgarner: Yeah, so we'll share a
little bit of data with you.

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Natalie Bumgarner: We love to show the
trends, and of course all these are
projects that are still in process, but
you can see here

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Natalie Bumgarner: Probably no surprise to
all of you who are growing these, that the
Benary's are larger flowers, they're going
to have fewer stems per square foot, but
of course the quality is high.

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Natalie Bumgarner: And in our first year
in Knoxville, we saw this general trend of

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Natalie Bumgarner: Seeing some potential
for increase as we went up that fertility
scale.

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Natalie Bumgarner: And you can also see a
range here of flower sizes.

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Natalie Bumgarner: So we're beginning to
dial in.

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Natalie Bumgarner: and begin to see the
impacts on these different cultivars.

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Natalie Bumgarner: Time is of essence in
the data collection process, and Celeste
was very diplomatic.

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Natalie Bumgarner: ourselves and the
couple of poor folks that we drafted and
paid to help us were overwhelmed in the
first year.

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Natalie Bumgarner: So we refined some of
our cultivar

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Natalie Bumgarner: numbers, and you can
see here we add in another cultivar, and
in Knoxville those trends were remaining
similar even when we went to high. And so,
of course, that led us to this year where
we want to really look at all of these

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Natalie Bumgarner: trends.

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Celeste Scott: So looking at those same
plants there for Jackson, our responses
again looking very similar to what Natalie
had going on.

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Celeste Scott: You'll notice our

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Celeste Scott: overall flower counts were
a bit lower and I'll have to say that
that's due to our harvesting tactics.

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Celeste Scott: I was cutting stems that
were much larger at the very beginning,
and as things went along we were able to
get on board

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Celeste Scott: and be more closely
representative of how we were harvesting
those.

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Celeste Scott: Also the area that I was
growing in was a brand new prepared
growing site, whereas Natalie had been
planting into an area on the organic farm
that has been growing plants for a number
of years.

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Celeste Scott: So it

124
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Celeste Scott: had some existing nutrients
and some loosened soil and things like
that.

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Celeste Scott: So that's why we see a few
differences, but the trend is similar.

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Celeste Scott: And then moving right on
into 2025, the same thing.

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00:09:50,180 --> 00:09:53,700
Celeste Scott: We increased those
fertility levels, still seeing some
responses.

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00:09:53,700 --> 00:09:54,980
Celeste Scott: You'll see a little dip
there on the

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Celeste Scott: Queeny Lime Orange, you're
like, wonder what happened there.

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Celeste Scott: We had some issues with a
septic drainage field, moved plots in year
two, and so we definitely had some lower
quantities there

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Celeste Scott: in the zone where our high
fertility levels were because we had some
conflicting water impacts there in that
area.

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Celeste Scott: So obviously we have some
great takeaways from our zinnias.

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00:10:17,680 --> 00:10:18,320
Celeste Scott: Yes we

134
00:10:18,440 --> 00:10:23,000
Celeste Scott: saw some differences in
increasing nitrogen levels.

135
00:10:23,000 --> 00:10:28,600
Celeste Scott: We're seeing trends that
increasing those levels could continue to
increase stem counts.

136
00:10:28,600 --> 00:10:33,160
Celeste Scott: And so that's why we are
wanting to really look at that full
picture again in this final year.

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00:10:33,339 --> 00:10:36,220
Celeste Scott: We also collected a lot of
other fun information.

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00:10:36,220 --> 00:10:39,579
Celeste Scott: Interestingly enough,
Zinderellas were our highest cull
percentage.

139
00:10:39,579 --> 00:10:42,779
Celeste Scott: Queeny Limes are great, but
they have to be harvested at

140
00:10:43,140 --> 00:10:51,060
Celeste Scott: peak for best color or they
just look dirty and dingy and can really
turn some growers off, especially there in
the middle of our warmest growing season.

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00:10:51,060 --> 00:10:54,900
Celeste Scott: And obviously we can always
struggle with late season disease and
insect

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Celeste Scott: pests there on those
zinnias.

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00:10:56,480 --> 00:10:59,760
Celeste Scott: So let's move on and talk
about celosia quickly.

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00:10:59,760 --> 00:11:03,440
Celeste Scott: So we started out with
again a wide range of different celosia
types.

145
00:11:03,440 --> 00:11:04,480
Celeste Scott: We had wheat types, we had

146
00:11:04,660 --> 00:11:14,580
Celeste Scott: plume types, coxcomb type,
and really tried to start out with some of
those industry standards and then mix some
tried and trues in as we got a little more
experience under our belt.

147
00:11:14,580 --> 00:11:19,220
Celeste Scott: And so Natalie's going to
share with you all some of our numbers
from that celosia

148
00:11:18,820 --> 00:11:19,620
Celeste Scott: data.

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00:11:19,620 --> 00:11:26,580
Natalie Bumgarner: Yeah, so as you saw in
our first year, we had multiple cultivars
that we were taking a lot of data

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00:11:26,459 --> 00:11:35,180
Natalie Bumgarner: on, and we really tried
to look at wheat, look at plume, look at
coxcomb so that we could really see the
differences across the different types of
celosia.

151
00:11:35,180 --> 00:11:39,420
Natalie Bumgarner: And you can look at
that and see Flamingo Feather, of course
the wheat type

152
00:11:39,240 --> 00:11:45,880
Natalie Bumgarner: And we were seeing the
largest trends toward impact of fertility
in the plume types.

153
00:11:45,880 --> 00:11:49,720
Natalie Bumgarner: Those single stems,
maybe not, we blame ourselves.

154
00:11:49,720 --> 00:11:53,560
Natalie Bumgarner: We don't necessarily
blame the flowers, but we honed in on
seeing

155
00:11:53,459 --> 00:12:02,820
Natalie Bumgarner: some of those impacts
on the plume types, and we moved when we
went to 2025 to smaller type of coxcomb
type. Celeste will

156
00:12:03,040 --> 00:12:14,160
Natalie Bumgarner: share probably a little
bit in the summary about the Kurume, but
you can see that compared to zinnia, which
had a more consistent fertility impact
across those two years, we actually saw a
little bit more

157
00:12:14,140 --> 00:12:16,780
Natalie Bumgarner: variability in the more
vigorous celosia.

158
00:12:16,780 --> 00:12:22,940
Natalie Bumgarner: And of course we're
really interested to see this third year
worth of data so that we can really see
over time

159
00:12:23,259 --> 00:12:33,980
Natalie Bumgarner: How much, if at all,
are some of these fertility treatments
impacting these more vigorous, productive,
very multi-stem types of plants like some
of the plume type celosia?

160
00:12:34,540 --> 00:12:35,019
Celeste Scott: All right.

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00:12:35,019 --> 00:12:39,660
Celeste Scott: And you may be wondering,
Celeste, why didn't you tell us about your
information from Jackson on celosia?

162
00:12:39,660 --> 00:12:43,660
Celeste Scott: And that's because
apparently I was a poor celosia grower.

163
00:12:44,080 --> 00:12:46,320
Celeste Scott: In year one, I learned
lessons.

164
00:12:46,320 --> 00:12:48,720
Celeste Scott: I planted them too early,
okay?

165
00:12:48,720 --> 00:12:51,120
Celeste Scott: They can be adversely
affected

166
00:12:51,060 --> 00:12:52,740
Celeste Scott: by cool night temperatures.

167
00:12:52,740 --> 00:12:59,940
Celeste Scott: I got them out in the
ground a little too early because they
were getting root bound, which is also
something that you need to steer clear of.

168
00:12:59,780 --> 00:13:07,140
Celeste Scott: is starting celosia by
transplants. Constricted root growth as
well as cooler night temperatures can
induce early flowering.

169
00:13:07,140 --> 00:13:11,220
Celeste Scott: And so my numbers from 2024
weren't super reliable.

170
00:13:11,220 --> 00:13:12,740
Celeste Scott: And then in 2025

171
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Celeste Scott: my research plot is at a
production row crop research facility, and
we had a little bit of off-target
herbicide

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Celeste Scott: damage from a neighboring
plot that we have since rectified.

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Celeste Scott: We tossed some of that
Jackson data out the window for 2024 and
2025.

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Celeste Scott: But definitely some of the
takeaways that we had with celosia: Sunday
Green has had reliably

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Celeste Scott: long, thin stems for us.

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Celeste Scott: And that for me is super
important with celosia is you can get that
fasciation where you're dealing with, have
a beautiful bloom that's going to look
great in a bouquet, but the stem is so

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Celeste Scott: thick that you can't really
make it work diameter-wise for what you're
needing those to fit into.

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Celeste Scott: So Sunday Greens were
excellent.

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Celeste Scott: We expanded that to include
Sunday Oranges last year.

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Celeste Scott: They had beautiful bloom
but I wouldn't say that

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Celeste Scott: their stem standards were
as comparable.

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Celeste Scott: Flamingo Feather was a
favorite of ours as well.

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Celeste Scott: That was a nice filler
flower, had super long stems, so if you're
looking for something to really get that
length on, that would be an area to

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Celeste Scott: focus on. It was also a
reliable re-bloomer.

185
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Celeste Scott: You could cut that way down
and several weeks later get another cut
off of those.

186
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Celeste Scott: The Pampas Plume were great
for us

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Celeste Scott: as far as quality and
versatility, and then Kurume was something
that we added last year, even though it's
an older cultivar, and we really loved
that smaller coxcomb

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Celeste Scott: form and it had some
variability in it as well as far as shape
so it was always fun to see what that was
going to shoot out for us.

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Celeste Scott: All right, so we'll talk
just a minute about sunflowers.

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Celeste Scott: We did sunflowers in year
one and then realized oh we're using all

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Celeste Scott: single stem sunflower cuts,
so I can't imagine that fertility is going
to impact the number of stems that we get
on those very much.

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Celeste Scott: They were pretty reliable
as long as your transplants were

193
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Celeste Scott: healthy that we were going
to get one good cut per plant, but we did
see lots of variability in flower head
size, and carrying that

194
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Celeste Scott: through for last year and
then through this year we decided instead
of looking at fertility for sunflowers,
let's focus on some spacing treatments

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Celeste Scott: and see if we can really
push those flower head sizes while also
possibly utilizing some plant spacing

196
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Celeste Scott: templates that people may
already be using in burnt fabrics, right?

197
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Celeste Scott: Because you don't want to,
it's very complicated to be having to use
different planting standards between
cropping systems.

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Celeste Scott: So we thought let's look at
one plant

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Celeste Scott: on six-inch spacing, that's
kind of industry standard, right?

200
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Celeste Scott: Four to six-inch spacing.

201
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Celeste Scott: Then we wanted to look at
what would that look like if we planted
two plants in each like planting hole,
right?

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Celeste Scott: Still on six-inch centers.

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Celeste Scott: And then we also looked at
nine-inch centers because a lot of our
larger warm season annuals are being grown
on nine-inch centers, and we said people
may want to utilize those

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Celeste Scott: fabric templates that they
already have.

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Celeste Scott: Let's see what happens when
we put two plants per every nine inches
and see how that affects that flower head
size.

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Celeste Scott: Let's move on, Natalie.

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Celeste Scott: All right, so for last year
we actually had two successions, and you
can see those bars here as well as an
average total.

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Celeste Scott: I had a little bit of
variability there.

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Celeste Scott: You're like, how did those
numbers get so high on the first
succession?

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Celeste Scott: We had a really moist
spring, and after we made that

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00:16:20,940 --> 00:16:33,340
Celeste Scott: first cut they actually
branched, even though we were using all
single-stem cuts, and we were not
harvesting anything that had a stem that
was below the diameter of, say, a pencil,
and so these were

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00:16:33,440 --> 00:16:36,560
Celeste Scott: usable marketable stems and
so we went ahead and counted those.

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Celeste Scott: But the information we
really want to see is on the next slide.

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Celeste Scott: So how did

215
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Celeste Scott: this spacing affect that
percentage of flower head diameter that
those spacings produced?

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00:16:48,740 --> 00:16:52,820
Celeste Scott: As reliable, we're looking
there at that six inch spacing per one
plant.

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Celeste Scott: These things are what we
assumed that we would find as far as

218
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Celeste Scott: stems per square foot.

219
00:16:57,899 --> 00:17:04,459
Celeste Scott: We had a pretty even
distribution of flower heads that were
below four inches wide, those that were
above four inches, and

220
00:17:04,819 --> 00:17:16,020
Celeste Scott: even a pretty high
percentage of those that were getting into
that above six inch diameter, which makes
them pretty not as versatile, not as
useful for mixed bouquet type.

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Celeste Scott: considerations, right?

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Celeste Scott: Yes, if you were selling by
bunches of flowers, that would be great.

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Celeste Scott: But even then you're going
to have such a high number

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00:17:23,079 --> 00:17:30,920
Celeste Scott: percentage of those flowers
that are below six inches, it just shakes
things up and we wanted to have a way for
you guys to be more confident

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00:17:31,200 --> 00:17:32,320
Celeste Scott: in what you were producing.

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00:17:32,320 --> 00:17:42,560
Celeste Scott: When we looked at the
six-inch spacing with two plants, which
essentially brings down planting
population down to a three-inch planting
pattern, we had our highest percentage of
flowers

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00:17:43,019 --> 00:17:46,139
Celeste Scott: below four-inch flower head
diameters.

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00:17:46,139 --> 00:17:47,500
Celeste Scott: I'm not just talking about
the disc.

229
00:17:47,500 --> 00:17:49,580
Celeste Scott: I'm talking about from
petal to petal, right?

230
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Celeste Scott: So very usable, very
versatile.

231
00:17:51,880 --> 00:17:54,280
Celeste Scott: in those mixed bouquet type
settings.

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Celeste Scott: But what was even more
surprising to me was that once we got into
that nine-inch spacing with every two
plants, we had the highest four-inch and
below

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00:18:04,540 --> 00:18:10,380
Celeste Scott: percentage as well as the
lowest percentage of flowers that were six
inches in diameter above.

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Celeste Scott: We're hoping that we can
replicate that

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00:18:12,740 --> 00:18:19,780
Celeste Scott: this year and compare what
we saw last year to what's coming out this
year and hopefully set you guys up for a
little better situation,

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00:18:20,760 --> 00:18:33,480
Celeste Scott: confident in expecting
those flower head sizes and numbers that
you're going to get and help be able to
allow you to plan for how many plants you
need to plant in that particular crop for
each succession.

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00:18:33,480 --> 00:18:35,080
Celeste Scott: Okay, Natalie.

238
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Celeste Scott: So here's our takeaways.

239
00:18:35,920 --> 00:18:39,520
Celeste Scott: I feel like I've talked a
lot about sunflowers, but they were all
great.

240
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Celeste Scott: We didn't come across any
cultivars that we were super set against.

241
00:18:43,200 --> 00:18:44,480
Celeste Scott: Reliable, resilient.

242
00:18:44,480 --> 00:18:49,280
Celeste Scott: As long as you have a good
planting schedule laid out, you're going
to be able to have reliable harvest
through a long period

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00:18:49,560 --> 00:18:58,120
Celeste Scott: of the growing season,
starting in some areas of Tennessee as
early as Mother's Day, believe it or not,
and pushing the limits there as far as
frost goes.

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Celeste Scott: So definitely making sure
you're changing your color palette of
cultivars that you're planting to match
the other tones, those warm tones or cool
tones, depending on what part of the
season we're in.

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00:19:09,340 --> 00:19:09,740
Celeste Scott: Had

246
00:19:09,760 --> 00:19:14,000
Celeste Scott: We saw some issues with
insects, but that was primarily on foliage
feeding.

247
00:19:14,000 --> 00:19:18,960
Celeste Scott: We only saw a flower head
or petal damage on primarily the lighter
colored flowers.

248
00:19:18,960 --> 00:19:20,240
Celeste Scott: Always be cautious of that.

249
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Celeste Scott: And so we can move on from
sunflowers.

250
00:19:22,980 --> 00:19:27,060
Celeste Scott: And of course I just had to
throw in pictures of the And More, right?

251
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Celeste Scott: We had several different
types of flowers that we trialed, and this
was by no means our favorites.

252
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Celeste Scott: The celosia and zinnia were
just the tip of the iceberg, and so we
have a lot more information

253
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Celeste Scott: that we are going to be
able to share with you guys.

254
00:19:40,140 --> 00:19:43,660
Celeste Scott: And that kind of leads us
into our next slide, which is the trialing
summary.

255
00:19:43,660 --> 00:19:48,140
Celeste Scott: And basically we just want
you guys to know that we're putting all
this information together as we speak.

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Celeste Scott: We're going to have this

257
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Celeste Scott: published. People are going
to be able to access our production guides
and a lot of the things that we learn
through these trialing efforts.

258
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Celeste Scott: And that wraps us up for
trialing.

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00:20:01,919 --> 00:20:06,639
Celeste Scott: And Natalie is going to
share with us some about our marketing
side of the project.

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Natalie Bumgarner: Yeah, absolutely.

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Natalie Bumgarner: So this is a snapshot
of what we've done.

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00:20:10,019 --> 00:20:16,899
Natalie Bumgarner: so far in working to
expand the cut flower market, which is of
course of interest to all of us.

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Natalie Bumgarner: And so a snapshot of
just a couple of the surveys that we have
done.

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Natalie Bumgarner: We did a grower survey
that was followed by consumer

265
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Natalie Bumgarner: survey and the key
elements of this consumer survey audience
are that they all bought cut flowers in
the

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Natalie Bumgarner: year prior to the
survey, and two-thirds of them were buying
local cut flowers.

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Natalie Bumgarner: So to the best of our
ability, this survey audience is in fact
your customer base, our stakeholder
audience.

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Natalie Bumgarner: And while it's a
majority of Tennessee

269
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Natalie Bumgarner: that participate in the
survey.

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Natalie Bumgarner: We have a lot of the
rest of the southeastern states because we
want to make sure that to the best of our
ability it's pretty representative.

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Natalie Bumgarner: So some of the things
that we're really honing in on is
accessibility and kind of the contact of
customer with the local

272
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Natalie Bumgarner: cut flower. And so this
is an element from our grower survey. So
from the grower perspective, where are you
selling your local cut flowers? And so,
surprise to none of us, certainly
yourselves,

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00:21:16,360 --> 00:21:20,919
Natalie Bumgarner: are that farmers
markets, direct to consumer, are some of
those highest areas.

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Natalie Bumgarner: Pick your own, some
CSAs, and clearly people were allowed to
select more than one

275
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Natalie Bumgarner: of these marketing
options in the survey.

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Natalie Bumgarner: Then when we flip that
and look at the consumer side of the
survey, we really want to think about what
are kind of the motivational drivers for
the purchase

277
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Natalie Bumgarner: of local cut flowers.

278
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Natalie Bumgarner: And about 62% were
buying for gifts, right?

279
00:21:45,420 --> 00:21:49,340
Natalie Bumgarner: So a little bit less
than 40% growing for themselves.

280
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Natalie Bumgarner: And a fairly high
number, 40, potentially higher, are
reporting this as

281
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Natalie Bumgarner: impulse purchases.

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Natalie Bumgarner: So we want to think
about this in terms of location, right?

283
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Natalie Bumgarner: Accessibility, getting
the product

284
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Natalie Bumgarner: in the face of our
consumers.

285
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Natalie Bumgarner: And this is one of my
favorite questions from the survey.

286
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Natalie Bumgarner: We ask consumers, at
what point did you decide to buy

287
00:22:12,220 --> 00:22:13,260
Natalie Bumgarner: these cut flowers?

288
00:22:13,260 --> 00:22:19,580
Natalie Bumgarner: And so a third of our
prepared audience knew what they wanted
when they went into the shopping area.

289
00:22:19,580 --> 00:22:20,380
Natalie Bumgarner: 50%

290
00:22:21,019 --> 00:22:23,419
Natalie Bumgarner: knew they wanted it
when they saw it.

291
00:22:23,419 --> 00:22:29,820
Natalie Bumgarner: This is our ability to
capture audience, and the 16% that these
are my people.

292
00:22:29,600 --> 00:22:32,799
Natalie Bumgarner: I don't recall the
point where I decided to buy this
arrangement.

293
00:22:32,799 --> 00:22:34,559
Natalie Bumgarner: I just walked out of
the store with flowers.

294
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Natalie Bumgarner: I don't know how that
happened, right?

295
00:22:36,400 --> 00:22:41,360
Natalie Bumgarner: But those kind of
two-thirds are definitely the folks that
are very much open

296
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Natalie Bumgarner: for a local cut flower
purchase.

297
00:22:44,159 --> 00:22:46,799
Natalie Bumgarner: So this is on the
consumer side.

298
00:22:46,799 --> 00:22:49,919
Natalie Bumgarner: You can see the higher
response number here.

299
00:22:49,940 --> 00:22:52,340
Natalie Bumgarner: Where are you buying
cut flowers?

300
00:22:52,340 --> 00:22:58,260
Natalie Bumgarner: Right, so this is not
local specific, this is cut flowers, and
we see really high grocery store number.

301
00:22:58,260 --> 00:23:04,659
Natalie Bumgarner: We think back to our
growers and we saw much lower percentage
of our local cut flowers.

302
00:23:03,760 --> 00:23:07,200
Natalie Bumgarner: growers that were
selling at grocery stores.

303
00:23:07,200 --> 00:23:12,000
Natalie Bumgarner: We add local to this
question and we see the grocery store
percentage go down.

304
00:23:12,000 --> 00:23:18,559
Natalie Bumgarner: We start to see mass
merchandisers, wholesale clubs, as well as
local florists, farmers market pick up.

305
00:23:18,100 --> 00:23:28,100
Natalie Bumgarner: But we can see that
even in this local cut flower area, a
large percentage of our customers are
still buying from grocery stores, right?

306
00:23:28,100 --> 00:23:30,260
Natalie Bumgarner: Really highly
accessible locations.

307
00:23:30,260 --> 00:23:33,059
Natalie Bumgarner: This is an attitudes
question.

308
00:23:32,460 --> 00:23:36,380
Natalie Bumgarner: And we see high good
promising types of feedback here.

309
00:23:36,380 --> 00:23:40,780
Natalie Bumgarner: Local consumers want to
support local

310
00:23:40,940 --> 00:23:47,580
Natalie Bumgarner: producers, they largely
see cut flower local cut flowers as
something that are grown within their
state.

311
00:23:47,580 --> 00:23:55,019
Natalie Bumgarner: But we still see, in
some ways, probably not an ideally high
number of people who think that local cut
flowers are not

312
00:23:55,120 --> 00:23:58,400
Natalie Bumgarner: available where they
live or not something that they think
about very much.

313
00:23:58,400 --> 00:24:02,880
Natalie Bumgarner: So there's still a lot
of room for more customer engagement and
market expansion

314
00:24:02,940 --> 00:24:04,059
Natalie Bumgarner: in these areas.

315
00:24:04,059 --> 00:24:12,460
Natalie Bumgarner: And then a final
question for us to think about and look
over are what are the barriers to local
cut flower purchases from our consumers?

316
00:24:12,260 --> 00:24:16,100
Natalie Bumgarner: Now the high price, we
can move, well, we'll work and move them
on that, right?

317
00:24:16,100 --> 00:24:20,500
Natalie Bumgarner: But the thing that we
want to kind of hone in is that low
availability.

318
00:24:20,740 --> 00:24:23,299
Natalie Bumgarner: How is it that we can
get our product

319
00:24:23,519 --> 00:24:27,840
Natalie Bumgarner: your product, I should
say, more in the face of our consumers.

320
00:24:27,840 --> 00:24:33,440
Natalie Bumgarner: So it's really about
accessibility for those planned, our 34%
of our planners,

321
00:24:33,460 --> 00:24:36,100
Natalie Bumgarner: as well as for those
unplanned purchases.

322
00:24:36,100 --> 00:24:41,380
Natalie Bumgarner: And so we're going to
be doing a little bit more work on this
and willingness to pay this fall

323
00:24:41,000 --> 00:24:49,240
Natalie Bumgarner: We've also done some
willingness to pay surveys that show that
as the percentage of local cut flowers
increases in that bouquet,

324
00:24:49,580 --> 00:24:55,100
Natalie Bumgarner: that our consumers are
willing to pay an increasingly large
amount for that.

325
00:24:55,100 --> 00:25:00,940
Natalie Bumgarner: So I think that really
education and an understanding of what you
are putting into this product

326
00:25:01,019 --> 00:25:09,340
Natalie Bumgarner: And the local elements
are going to continue to help us grow this
market in the one minute that remains.

327
00:25:09,160 --> 00:25:14,680
Natalie Bumgarner: We want you to know
that we already have the budgets that are
accessible and out there.

328
00:25:14,680 --> 00:25:16,840
Natalie Bumgarner: So as Celeste said,
these are based

329
00:25:17,220 --> 00:25:29,060
Natalie Bumgarner: originally on visits
with growers on our own field trial data,
but our Tennessee growers have also been
reviewers and ground truthers for us

330
00:25:28,740 --> 00:25:30,820
Natalie Bumgarner: as we put these budgets
together.

331
00:25:30,820 --> 00:25:36,340
Natalie Bumgarner: So right now we have
five warm season annuals that are
available on our website there.

332
00:25:36,340 --> 00:25:38,260
Natalie Bumgarner: So we put the QR code.

333
00:25:38,140 --> 00:25:40,540
Natalie Bumgarner: so that y'all can have
access to these.

334
00:25:40,540 --> 00:25:48,700
Natalie Bumgarner: And of course, as
you're using them, as you're working with
them, we would love to hear any feedback
that you might have or any experience, any
additions.

335
00:25:48,700 --> 00:25:52,780
Natalie Bumgarner: And we're excited about
the opportunity to maybe add some more

336
00:25:52,340 --> 00:25:59,299
Natalie Bumgarner: plants to our palette,
moving forward, and expand the selection
of ready-to-use tools.

337
00:25:59,299 --> 00:26:02,740
Natalie Bumgarner: So I believe that is in
fact the last slide

338
00:26:02,840 --> 00:26:03,640
Natalie Bumgarner: that we have.

339
00:26:03,640 --> 00:26:13,799
Natalie Bumgarner: So Celeste may have to
hop off and go talk about turfgrass here,
but I'm going to hang on, and if there's
any questions that you have or any ideas
or thoughts or suggestions

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Natalie Bumgarner: We just really
appreciate the opportunity to engage with
y'all and are excited to listen to the
rest of the speakers this morning.

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Natalie Bumgarner: So Bethany, I'll turn
it back over to you.

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Gabrielle LaTora: All right.

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Gabrielle LaTora: Thank you, Celeste and
Natalie.

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Gabrielle LaTora: My name is Gabrielle
LaTora.

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Gabrielle LaTora: I'm an agriculture and
natural resources agent in Fulton County,
Georgia.

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Gabrielle LaTora: And we really appreciate
y'all's time today.

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00:26:34,500 --> 00:26:35,780
Gabrielle LaTora: And we have one

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00:26:36,519 --> 00:26:38,120
Gabrielle LaTora: question in our chat.

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00:26:38,120 --> 00:26:44,519
Gabrielle LaTora: My sunflowers are
getting hammered by that gnarly
leaf-footed army tank stinky bug.

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Gabrielle LaTora: Any organic suggestions
for getting those off my sunflowers?

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Celeste Scott: I can jump in there if
y'all want me to try to fill that
question.

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Celeste Scott: So I feel like you have a
few options.

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Celeste Scott: However, again, remember
how I referenced the majority of our
insect feeding damage that I was seeing on
sunflowers

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Celeste Scott: was primarily on foliage.

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00:27:03,020 --> 00:27:10,220
Celeste Scott: So if we are harvesting
those blooms at the appropriate time, your
petals shouldn't even actually be fully
expanded yet.

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00:27:10,220 --> 00:27:13,580
Celeste Scott: So hopefully if we're
harvesting those flowers at the right time

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00:27:13,760 --> 00:27:21,280
Celeste Scott: Even if there are pest
insects in your field, we can forgo any
types of treatments if we are harvesting
those flowers early enough.

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00:27:21,280 --> 00:27:23,200
Celeste Scott: However, if you do feel
like that insect

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Celeste Scott: pressure is heavy enough
that it warrants some kind of control.

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Celeste Scott: You can always look into
the application of things like
horticultural oils, insecticidal soaps.

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Celeste Scott: But with that

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Celeste Scott: comes the knowledge that
you're going to have to get excellent
coverage to have efficient control using
those types of products.

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Celeste Scott: They also have little to no
residual in your field.

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Celeste Scott: So that's something that
would have to be

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00:27:44,919 --> 00:27:49,799
Celeste Scott: applied pretty regularly,
obviously following all of your label
recommendations.

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Celeste Scott: And also being cautious of
temperature, because like it's warm
season, right?

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Celeste Scott: And those products can
cause phytotoxic issues sometimes.

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Celeste Scott: Okay.

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Celeste Scott: One more question if you
want to.

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Gabrielle LaTora: Thank you, Celeste.

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00:28:01,960 --> 00:28:04,440
Gabrielle LaTora: We've got one more
question in the chat.

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Gabrielle LaTora: Jennifer says, I'm
starting some cut flowers in middle
Georgia this year.

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Gabrielle LaTora: What is a reasonable
size of a garden to start with?

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Gabrielle LaTora: We definitely want to
start small and grow, but not sure where
to start what to start with.

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Celeste Scott: Yeah, so like I mentioned,
warm season cut flowers are the gateway
starter for folks who are looking to get
into cut flower production.

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Celeste Scott: The majority of them are
easy to grow from seeds, so it's going to
fit a lot of different setups, whether
you're trying to start transplants
indoors, which is what we did for our
trials because we needed to be certain of

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Celeste Scott: plant population counts to
make sure that our data was correct.

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00:28:42,240 --> 00:28:46,960
Celeste Scott: However, I know a lot of
our growers direct seed warm season
annuals.

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Celeste Scott: So I would suggest to have
a good kind of combination of that filler

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Celeste Scott: foliage and focal.

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00:28:53,500 --> 00:28:55,020
Celeste Scott: Zinnias are a great start.

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00:28:55,020 --> 00:29:01,740
Celeste Scott: Celosia, you saw from our
presentation, depending on what types of
cultivars you can use, can serve as focals
or fillers.

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Celeste Scott: I love gomphrena for a nice
light filler, but it can be time consuming
to harvest, so keep that in mind if you
are putting that into your calculations.

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00:29:10,880 --> 00:29:11,519
Celeste Scott: I love

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00:29:11,779 --> 00:29:19,059
Celeste Scott: Frosted Explosion, it is an
annual panicum grass, great for foliage
and filler.

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00:29:19,059 --> 00:29:22,179
Celeste Scott: We trialed some ornamental
millets that were really fun.

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00:29:22,179 --> 00:29:25,059
Celeste Scott: Once you get later into the
autumn season, those can

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00:29:25,340 --> 00:29:35,820
Celeste Scott: cause a lot of beautiful
contrast and different movement in your
arrangements. And then basil, I love using
all different types of basil for foliage
fillers, but again

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00:29:35,800 --> 00:29:37,640
Celeste Scott: You've got to be careful
when you're harvesting those.

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00:29:37,640 --> 00:29:43,640
Celeste Scott: If you harvest too early
before those stems begin to feel woody,
you're gonna get a lot of wilting and no
matter

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00:29:43,820 --> 00:29:49,100
Celeste Scott: what your post-harvest
handling methods are, those are not going
to revive for you.

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00:29:49,100 --> 00:29:50,780
Celeste Scott: So harvest timing is
important.

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00:29:50,780 --> 00:29:52,940
Celeste Scott: But those would be some
places I would start.

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00:29:52,940 --> 00:29:59,340
Natalie Bumgarner: And I was going to say,
Celeste, our budgets are set up to grow
multiple crops.

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00:29:59,340 --> 00:30:04,539
Natalie Bumgarner: Now we're not saying
that they should all be grown in equal
quantity, but the budgets are set up

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00:30:04,740 --> 00:30:14,820
Natalie Bumgarner: to grow, what, a
quarter of an acre together, but
representing five different cultivars with
the concept that nobody needs an acre of
zinnias as the beginning to start.

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Celeste Scott: Yes, definitely.

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00:30:15,920 --> 00:30:16,960
Celeste Scott: Thanks for adding that.

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00:30:16,960 --> 00:30:19,440
Celeste Scott: They definitely play well
together.

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00:30:19,440 --> 00:30:26,880
Celeste Scott: So you can mix and match
all those pieces of those warm season
budgets to put together that quarter of an
acre.

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Celeste Scott: Big picture.

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00:30:28,140 --> 00:30:30,220
Gabrielle LaTora: Perfect, thank y'all so
much.
