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Bethany Harris: Dr.

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Bethany Harris: Allan Armitage is
Professor Emeritus of Horticulture at the
University of Georgia and one of the most
influential voices in the flower world.

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Bethany Harris: He's written 17 books,
including the beloved reference,

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Bethany Harris: Herbaceous Perennial
Plants, and a field guide to specialty cut
flowers.

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Bethany Harris: He's introduced more than
20 garden plants and lectured on nearly
every continent.

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Bethany Harris: He's built UGA's famed
Trial Gardens, and today he opens us up
with an introduction to cut flowers and
cut flower resources.

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Bethany Harris: Dr.

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Bethany Harris: Allan Armitage is
Professor Emeritus of Horticulture at the
University of Georgia and one of the most
influential voices in the flower world.

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Bethany Harris: He's written 17 books,
including the beloved reference,

10
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Bethany Harris: Herbaceous Perennial
Plants and a field guide to specialty cut
flowers.

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Bethany Harris: He's introduced more than
20 garden plants and lectured on nearly
every continent.

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Bethany Harris: He's built UGA's famed
Trial Gardens, and today he opens us up
with an introduction to cut flowers and
cut flower resources.

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Allan Armitage: Good day everybody.

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Allan Armitage: I hope you can hear me
because I'm not sure you're going to see
me.

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Allan Armitage: But I'm on holiday here.

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Allan Armitage: I'm in actually North
Carolina.

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Allan Armitage: And I decided, what the
heck, if you have people like

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Allan Armitage: Rich and Bethany on your
tail, you better say yes.

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Allan Armitage: And so I said yes.

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Allan Armitage: This is great.

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Allan Armitage: And so I'm taking a little
break and hopefully we'll get this done.

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Allan Armitage: But anyway, I'm here just
to introduce things. And with luck, I'll
give you a little bit of introduction to
what I'm doing.

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Allan Armitage: That's me, by the way.

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Allan Armitage: And I am wearing my hat.

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Allan Armitage: And maybe I don't know how
to get me on the screen, but you don't
need me anyway.

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Allan Armitage: But anyway, I do want to
say a couple of things.

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Allan Armitage: I only have a very short
few minutes with you.

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Allan Armitage: And so a couple of things.

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Allan Armitage: First of all, Lanie

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Allan Armitage: Riner is fabulous.

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Allan Armitage: She was one of my students
way back when.

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Allan Armitage: She made the class better
all the time.

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Allan Armitage: She made the industry
better.

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Allan Armitage: She is just absolutely
terrific.

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Allan Armitage: And so I can't say enough
good things about the people at Georgia.

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Allan Armitage: And I've been very
instrumental in stuff. And I'll talk about
a few things, instrumental meaning being
part of.

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Allan Armitage: But, you know, the saying
that

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Allan Armitage: things get done by people
who show up.

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Allan Armitage: So show up.

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Allan Armitage: When Lanie says GGIA, it
is a fabulous organization.

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Allan Armitage: I can't imagine why you
wouldn't be part of it.

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Allan Armitage: And I'm going to try to
spend some more of your money today and
talk about other organizations you should
be part of.

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Allan Armitage: But GGIA is certainly, and
again, I'm not making any money here,
believe me, but GGIA is just

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Allan Armitage: It's a no-brainer.

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Allan Armitage: If you're in the industry,
I don't care what you do, whether you're a
cut flower grower or you have a
greenhouse, just get there.

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Allan Armitage: Okay, enough of that.

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Allan Armitage: So I'm going to talk a
little bit about

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Allan Armitage: the idyllic life of what
you do here.

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Allan Armitage: The idyllic life. Hold on,
don't do this to me.

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Allan Armitage: Okay, I'm a flower farmer.

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Allan Armitage: So let me talk a little
bit about flower farming in general.

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Allan Armitage: This is a photo. You can
see the sunflowers, and you can see the
zinnias, and

53
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Allan Armitage: In the back you'll see
some other perennials and all.

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Allan Armitage: This is from Lisa
Mason-Ziegler.

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Allan Armitage: You might know her.

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Allan Armitage: She has some great books
and all, but there's a ton of people out
there to help you.

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Allan Armitage: I hope that this little
introduction will give you something that
you can... Sorry, I'll get this
eventually.

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Allan Armitage: So

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Allan Armitage: this whole idea of being a
cut flower grower, Lanie said some of the
droughts and whatever took a few out.

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Allan Armitage: I want to tell you, cut
flowers in America are doing just fine,
thank you.

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Allan Armitage: I'm going to talk a little
bit about some of the national
organizations as well.

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Allan Armitage: There's a ton of cut
flower growers.

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Allan Armitage: And I know that around
you, you sometimes think you're the only
one.

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Allan Armitage: You're really not the only
one.

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Allan Armitage: There's just people who
are doing this perhaps in their backyard.

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Allan Armitage: People are doing it in 10
acres.

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Allan Armitage: Where we are in Athens,
Georgia, just outside of the Three Porch
Farm.

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Allan Armitage: We go there. It's a great
place.

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Allan Armitage: And there's a lot of small
growers as well.

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Allan Armitage: This Nicole Pitt is
somebody you should know. If you don't
already know who she is,

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Allan Armitage: get on her website.

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Allan Armitage: She's always talking about
cut flowers and other things.

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Allan Armitage: So let's just see what's
happening here.

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Allan Armitage: I've been involved in
almost every aspect of this North
Carolina, or North American, specialty cut
flower evolution.

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Allan Armitage: I watched up close. And

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Allan Armitage: This whole life of a
flower farmer.

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Allan Armitage: I'm told that many of you
are veterans.

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Allan Armitage: You've been doing this for
a few years.

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Allan Armitage: And some of you are just
starting out.

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Allan Armitage: Yeah, that's a good thing.

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Allan Armitage: But let me put all this
cut flower farming in perspective, because
this is what I do.

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Allan Armitage: I roam around the country.

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Allan Armitage: People actually ask me to
talk about stuff. And greenhouses or

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Allan Armitage: And I'm not just cut
flowers, but we are just a brotherhood or
a sisterhood of farmers.

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Allan Armitage: And whether you're a
greenhouse person or whether you're a
landscape person or whether if you're
dealing with plants, you're a farmer.

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Allan Armitage: So let's just read some
comments about being a cut flower farmer.

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Allan Armitage: I've culled these from
various conversations.

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Allan Armitage: And those of you who have
been in the trenches for years, you're
going to smile.

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Allan Armitage: You're going to nod your
head.

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Allan Armitage: But you might find these
comments useful for others because you are
a teacher.

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Allan Armitage: So this is comments from
cut flower growers over the years.

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Allan Armitage: All shall remain
anonymous.

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Allan Armitage: There is nothing easy
about this business.

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Allan Armitage: You'll work harder than
ever before.

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Allan Armitage: It is arduous work, long
hours, times you want to throw the towel
in. And listen, forget about taking a
holiday.

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Allan Armitage: You'll always be needed on
the farm.

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Allan Armitage: But what else is new?

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Allan Armitage: If you're a farmer, that's
life.

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Allan Armitage: And again, these comments
are from people that are doing just fine,
thank you.

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Allan Armitage: But the most important
thing is start small and expand slowly.

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Allan Armitage: Use common sense. Know
your abilities, and particularly the time
constraints

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Allan Armitage: of you and your staff.

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Allan Armitage: Now your staff might be
your husband or your wife or your kid or
your grandkids or your grandmother on her
hands and knees and can't get up, but

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Allan Armitage: Know the constraints,
because when that lovely patch of
seedlings you put out is really cool,
becomes a field, it is easy to be
overwhelmed.

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Allan Armitage: Please start small.

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Allan Armitage: I can't overemphasize
that.

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Allan Armitage: If I got one thing that
was true for everybody who said, sometimes
they started too big and it got away from
them very quickly.

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Allan Armitage: Learn about equipment
maintenance and structures.

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Allan Armitage: It is a given that the
heater will fail on the coldest night.

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Allan Armitage: And the plastic tunnels
will be blown away with the wind.

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Allan Armitage: It's a given.

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Allan Armitage: So make sure you know how
to get the heater fixed. Put the tunnels
back in.

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Allan Armitage: It's just, it's farming.

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Allan Armitage: Here's one of your better
friends.

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Allan Armitage: Get to know your bank
manager.

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Allan Armitage: You will likely be
spending some quality time together.

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Allan Armitage: Farming costs money.

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Allan Armitage: Now again, I hope somebody
is supporting you.

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Allan Armitage: Maybe you have this
property that somebody, your parents, your
family, that's great.

120
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Allan Armitage: And maybe you don't need
loans for anything.

121
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Allan Armitage: But perhaps you do.

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Allan Armitage: Perhaps you want to get a
greenhouse that actually stands up during
the winter.

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Allan Armitage: Or perhaps you want to
get, as every cut flower grower should
have, a refrigerator to put cut flowers
in,

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Allan Armitage: once harvested but yet not
delivered.

125
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Allan Armitage: You have to have somewhere
to store the flowers you do.

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Allan Armitage: So farming costs money.

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Allan Armitage: And as one of my people
who said it'll take at least three years
before you actually make any money.

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Allan Armitage: Now, I know that all of
you, if you've been here for

129
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Allan Armitage: 10 years or whatever doing
your thing.

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Allan Armitage: You know this.

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Allan Armitage: And that money will likely
go right back to the farm.

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Allan Armitage: Okay.

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Allan Armitage: I can't see anybody, so
I'm hoping you're still with me, but

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Allan Armitage: now we got that out of the
way, and since you not only understand but
have lived these comments, let's just
assume you're crazy.

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Allan Armitage: Okay?

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Allan Armitage: You are crazy flower
growers.

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Allan Armitage: So let's get going.

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Allan Armitage: One of the things that

139
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Allan Armitage: Bethany asked me to do is
just put some resources for you out there.

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Allan Armitage: So first, let's find some
resources.

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Allan Armitage: GGIA has already been
mentioned.

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Allan Armitage: Just

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Allan Armitage: do it.

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Allan Armitage: I just don't want to hear
from you.

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Allan Armitage: If you're in this
business, that means you're in the
business. You got to be somewhat serious.

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Allan Armitage: If you're just out there
poking a few sunflowers in the ground,
have fun.

147
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Allan Armitage: Go to the farmer's market
and that's great.

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Allan Armitage: But if you're going to do
this, I won't even say for a living, but
at least for a profitable hobby, let's
start with the best resource for serious
growers, GGIA

149
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Allan Armitage: and specialty cut flower
growers.

150
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Allan Armitage: It's the Association of
Specialty Cut Flower Growers.

151
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Allan Armitage: They have quarterly.

152
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Allan Armitage: They have people... they
have things you can put behind you at the
flowers market.

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Allan Armitage: It just is the best.

154
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Allan Armitage: And I don't want to hear
about how much money it costs.

155
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Allan Armitage: You're going to be
investing money.

156
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Allan Armitage: There's useful material,
listservs, sources for seeds and plugs,

157
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Allan Armitage: equipment, cut flowers of
the year, farm visits.

158
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Allan Armitage: There's one in the Three
Porch Farm later on in the fall.

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Allan Armitage: It's just so much more.

160
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Allan Armitage: Oh, and by the way, this
has over 2,500 members.

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Allan Armitage: So you're not alone.

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Allan Armitage: And so then the coolest
thing about the listserv is you say, hey,
who's got some decent sunflowers or what
do you recommend?

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Allan Armitage: And it's on there.

164
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Allan Armitage: So get on it, please.

165
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Allan Armitage: And just go to specialty
cut flowers at ascfg.

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Allan Armitage: org

167
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Allan Armitage: is the link.

168
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Allan Armitage: And here, for example, cut
flowers of the year.

169
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Allan Armitage: So there's 2026, 25, 24,
all the way back to 2000.

170
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Allan Armitage: And these are based on
trials, not just somebody who happens to
have some seed for sale.

171
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Allan Armitage: So again, I'm not going to
go over any of these, but just so you
know, that's available to you.

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Allan Armitage: You don't know what
celosia you need to put in.

173
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Allan Armitage: Let's try Shimmer because
people think it's pretty good.

174
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Allan Armitage: Don't know what zinnia to
put in. Let's try Queeny Lemon Peach.

175
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Allan Armitage: It's cool.

176
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Allan Armitage: So there's a herbaceous
cut.

177
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Allan Armitage: Herbaceous, woody, bulb,
and foliage.

178
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Allan Armitage: So that's herbaceous,
woody, bulb, and foliage.

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Allan Armitage: Okay, cool.

180
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Allan Armitage: They got a geranium for
foliage because it's really a variegated
foliage.

181
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Allan Armitage: It's really cool.

182
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Allan Armitage: But anyway, so there's a
website down there as well.

183
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Allan Armitage: I think Bethany, Rich, you
guys will put this on your place.

184
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Allan Armitage: There's other reliable
resources as well.

185
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Allan Armitage: And there's a ton of
excellent books.

186
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Allan Armitage: You can get these again
online.

187
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Allan Armitage: Here's Lennie Larkin's and
here's

188
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Allan Armitage: John Dole and Lisa Ziegler
and Lynn Byczynski. These are great ones.

189
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Allan Armitage: And of course, I happen to
like a few others.

190
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Allan Armitage: And I'm not making
apologies because I'm here to tell you
what's out there.

191
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Allan Armitage: And I happen to have done
a few of these.

192
00:10:07,700 --> 00:10:11,620
Allan Armitage: But here's the granddaddy
of them all for cut flowers.

193
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Allan Armitage: This is still one of my
most popular books, believe it or not,
1993.

194
00:10:16,640 --> 00:10:19,840
Allan Armitage: Revised 2003 and still one
of my best sellers.

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Allan Armitage: And I say that because you
can't get it anywhere else but through, I
say you can get it on through Amazon and
all, but it's very expensive.

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Allan Armitage: It's out of print and I
happen to be able to keep them in print.

197
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Allan Armitage: So that's cool.

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Allan Armitage: Just

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Allan Armitage: don't get anything I'm
talking about, but if you want resources,
they're out there.

200
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Allan Armitage: Here's an app.

201
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Allan Armitage: It's called Armitage's
Great Garden Plants.

202
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Allan Armitage: And on the app

203
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Allan Armitage: plants for cut flowers.

204
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Allan Armitage: So this is done for
anybody, cut flower growers, gardeners,
landscapers, etc.

205
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Allan Armitage: So it's there.

206
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Allan Armitage: It costs all of $4.

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Allan Armitage: 99.

208
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Allan Armitage: It's a bad hamburger.

209
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Allan Armitage: And away you go.

210
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Allan Armitage: So you put it on your
phone, iPhones, yada yada, and away you
go.

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Allan Armitage: And of course, here's the
newest.

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Allan Armitage: And I'm going to talk
about this one a little bit.

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Allan Armitage: I've only got five minutes
left.

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Allan Armitage: So this specialty cut
flowers with my colleague Kelly Garcia.

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Allan Armitage: It's a relative newbie for
your garden.

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Allan Armitage: And again, all of these
can get on my website.

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Allan Armitage: I truly am not here to
sell anything.

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Allan Armitage: If you don't do it, that's
fine, but

219
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Allan Armitage: you probably should at
least get some of this.

220
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Allan Armitage: But the cool thing here,
if you go onto my website, allanarmitage.

221
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Allan Armitage: net, there's free shipping
if you put the discount code walkabout.

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Allan Armitage: And I know Bethany and
Rich will have that up for you as well.

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Allan Armitage: This deals with all sorts
of things.

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Allan Armitage: I'm just going to finish
off this thing saying what you can do.

225
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Allan Armitage: Here are some excerpts
from a single perennial, just yarrow.

226
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Allan Armitage: Okay, so this is what the
kind of the book looks like.

227
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Allan Armitage: Quick reference, all these
cool things.

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Allan Armitage: Historically, yeah, yeah.

229
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Allan Armitage: So all of these things are
there.

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Allan Armitage: It says, for instance,
some important things. When to harvest,

231
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Allan Armitage: the pollen must be visible
before cutting. Really important,
otherwise they just don't have any shelf
life.

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Allan Armitage: Here's some useful
selections, for example

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Allan Armitage: Here's Parker's Gold, or
Moonshine, or Coronation Gold.

234
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Allan Armitage: These are all great
selections and there's new ones out there.

235
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Allan Armitage: This is just the yellow
forms.

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Allan Armitage: These are much better

237
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Allan Armitage: than the colored forms.

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Allan Armitage: And I say that, they may
not have as much sex appeal, but boy, they
last longer, and they're a great cut
flower.

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Allan Armitage: And again

240
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Allan Armitage: So spacing and all those
other kind of things are in this little
book. And you should, if you like this
thing, feel free.

241
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Allan Armitage: It's something you throw
in the back of your pickup.

242
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Allan Armitage: We tried to make it so it
was tough and ready to do.

243
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Allan Armitage: It's small. It's just
something you can take with you.

244
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Allan Armitage: And the whole thing about
a cold treatment, you're not going to get
yarrow to grow unless you put them through
the winter.

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Allan Armitage: But you know this.

246
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Allan Armitage: So this just allows you to

247
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Allan Armitage: get some more information.

248
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Allan Armitage: So again, it also allows
you for choices of yarrow. And there's a
whole slew of them.

249
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Allan Armitage: And these are the yellow
ones at the top, and here's some of the
colored ones down the bottom, which are
some of the best for cuts.

250
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Allan Armitage: And so I think you'll like
this.

251
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Allan Armitage: Another excellent resource
for those of you who like to do seeds.

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Allan Armitage: This cut flower sowing
calendar is there for you.

253
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Allan Armitage: That's just an excerpt of
it.

254
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Allan Armitage: You know, how you can do
it, when you do it, how you do it.

255
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Allan Armitage: And this is also available

256
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Allan Armitage: through the website
allanarmitage.

257
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Allan Armitage: net, just go this and it
costs 10 bucks or something and you get
this on your email.

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Allan Armitage: Okay, so now we are done.

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Allan Armitage: You guys are going to talk
about disease management, heat, drought.

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Allan Armitage: You're going to talk about
lisianthus, which is just one of my
favorite flowers.

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Allan Armitage: I think Katie's going to
talk about that.

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Allan Armitage: Again, one of my fabulous
students.

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Allan Armitage: You can't go wrong there.

264
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Allan Armitage: And you're going to get
various messages from well-known
organizations.

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Allan Armitage: There's no end to what we
can grow, but there's definitely a finite
number we can market,

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Allan Armitage: sell, and make a profit
with.

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Allan Armitage: Do your homework before
you plant a single plug or seed.

268
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Allan Armitage: Assuming you have done so,
choose wisely.

269
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Allan Armitage: Your most profitable
markets are early season crops and late
season.

270
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Allan Armitage: For summer flowers, summer
is summer.

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Allan Armitage: People are all over the
place. They're all the way.

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Allan Armitage: The market is much less in
the summertime,

273
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Allan Armitage: early and late. But
there's lots of good stuff out there.

274
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Allan Armitage: People love sunflowers.

275
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Allan Armitage: They love lisianthus.

276
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Allan Armitage: They love celosia.

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Allan Armitage: Perennials like yarrow,
which is early, and columbine, which is
early, and asters, which are late.

278
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Allan Armitage: Yada yada.

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Allan Armitage: They're all there.

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Allan Armitage: So just make some choices.

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Allan Armitage: You can't grow everything.

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Allan Armitage: Grow, I can't
overemphasize, start small, grow a few
things at work.

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Allan Armitage: Make sure you've already
talked to the people you're going to
market plants to, whether it's your
farmer's market or your florist or your
wholesaler or whoever.

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Allan Armitage: Talk to them way before
you ever get into this thing too much.

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Allan Armitage: It's a great place to be.

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Allan Armitage: Cut flowers are popular.

287
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Allan Armitage: The lifestyle of a cut
flower farmer is fabulous.

288
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Allan Armitage: Don't worry about any
holidays.

289
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Allan Armitage: People do this because
they want the lifestyle, not just because
they want to be farmers.

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Allan Armitage: So, I'm afraid my 15
minutes of fame are used up.

291
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Allan Armitage: But one last thought.

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Allan Armitage: The plants are important.

293
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Allan Armitage: Information is valuable.
But it's really all about the people.

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Allan Armitage: Truly, you can't get
anything done without the people who are
supporting you, maybe loving you, are

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Allan Armitage: ready to listen.

296
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Allan Armitage: It's all about the people.

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Allan Armitage: And hopefully, I'm not
just talking about your staff.

298
00:15:16,959 --> 00:15:17,920
Allan Armitage: I'm talking about your
family.

299
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Allan Armitage: I'm talking about anybody
who is involved in this.

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Allan Armitage: And I say with Riches and
the Bethanys and the Lanies, it's all
about the people.

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Allan Armitage: And I just can't stand it.

302
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Allan Armitage: I have such a great time.

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Allan Armitage: That last one is of my
colleague and Kelly Garcia.

304
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Allan Armitage: She's the one that
co-authored that book with me.

305
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Allan Armitage: She's fabulous, but you're
all fabulous.

306
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Allan Armitage: So

307
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Allan Armitage: that's what it's all
about.

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Allan Armitage: I am going to leave you
for the real meals that you're about to be
served.

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Allan Armitage: I hope I have set the
table.

310
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Allan Armitage: Bethany, Rich, Lanie,
etc.,

311
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Allan Armitage: and all the people
involved in this,

312
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Allan Armitage: I've set the table.

313
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Allan Armitage: I hope I haven't been
negative.

314
00:15:51,740 --> 00:15:52,460
Allan Armitage: I don't mean to be.

315
00:15:52,460 --> 00:15:56,860
Allan Armitage: I just want to make sure
that those questions at the very beginning
and those thoughts are answered.

316
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Allan Armitage: But all the chefs are
waiting.

317
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Allan Armitage: So, best success.

318
00:16:02,380 --> 00:16:04,060
Allan Armitage: Stay in touch.

319
00:16:04,060 --> 00:16:06,220
Allan Armitage: I'm always here if you
need me.

320
00:16:06,220 --> 00:16:07,580
Allan Armitage: And my email even.

321
00:16:07,580 --> 00:16:09,580
Allan Armitage: I don't give this out
often, but

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00:16:09,620 --> 00:16:11,459
Allan Armitage: you're my guys, you're my
people.

323
00:16:12,100 --> 00:16:15,380
Allan Armitage: You can email me anytime
you want if I can help.

324
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Allan Armitage: So, with that, I will say,

325
00:16:18,860 --> 00:16:20,060
Allan Armitage: The end.

326
00:16:20,300 --> 00:16:22,220
Allan Armitage: And I will say thank you.

327
00:16:22,220 --> 00:16:26,620
Allan Armitage: And I will stop sharing
and I will let the real people get

328
00:16:27,320 --> 00:16:28,920
Allan Armitage: to the real information.

329
00:16:28,920 --> 00:16:30,280
Allan Armitage: All the best.

330
00:16:30,280 --> 00:16:31,160
Allan Armitage: Look at me.

331
00:16:31,160 --> 00:16:31,800
Allan Armitage: All right.

332
00:16:31,800 --> 00:16:35,320
Bethany Harris: Dropped his website and
the promo code walkabout into the chat.

333
00:16:35,320 --> 00:16:37,720
Bethany Harris: So check those resources
out.
